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Monday, December 23, 2013

We Try Harder by Paula Green


I like how Paula Green was able to put aside her fears of technology and use her sensibilities to guide the Google creative team.


It's impressive to see her pioneering Avis work be reborn. Her storytelling gets an update with fancy software algorithms to create a new type of communication that's authentic and inspiring. It's great to see the craft of illustration being brought to further the original message.



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